Generate valid JSON-LD structured data for your website. Choose a schema type, fill in the fields, and copy the markup to your site.
What is schema markup?
Schema markup is a form of structured data that you add to your website's HTML to help search engines understand your content more effectively. It uses a standardized vocabulary from Schema.org to describe entities like articles, products, businesses, and events in a way that search engines can parse and display in enhanced search results. JSON-LD (JavaScript Object Notation for Linked Data) is the recommended format by Google for implementing schema markup.
Why structured data matters for SEO
- Rich snippets in search results. Schema markup enables enhanced search listings with star ratings, prices, FAQ accordions, and other visual elements that make your result stand out from plain blue links.
- Higher click-through rates. Pages with rich snippets consistently earn more clicks than standard results. The added visual information gives searchers more confidence that your page has what they need.
- Voice search optimization. Voice assistants like Google Assistant and Siri rely heavily on structured data to answer questions directly. FAQ and HowTo schema are especially useful for voice search visibility.
- Better content understanding. Structured data removes ambiguity for search engines. Instead of guessing whether "Apple" refers to the fruit or the company, schema markup makes the context explicit.
Common schema types
- Article: For blog posts, news articles, and editorial content. Enables headline, author, and date display in search results.
- Product: For e-commerce product pages. Enables price, availability, and review ratings in search results.
- FAQ: For frequently asked questions pages. Creates expandable question-and-answer accordions directly in search results.
- LocalBusiness: For brick-and-mortar businesses. Displays address, phone number, hours, and location on Google Maps and local search.
- Organization: For company and brand pages. Helps Google display your logo, social profiles, and contact information in the knowledge panel.
- HowTo: For instructional and tutorial content. Creates step-by-step visual guides directly in search results, including images and time estimates.
After adding schema markup, verify how your listing appears with the SERP preview tool and run a site audit to confirm the markup is detected correctly. GSCPilot can also generate and deploy schema markup automatically via pull requests.